Audience
Men aged 25-65, weighted towards 35+. Receptive to health, fitness and lifestyle products, with discreet purchasing behaviour.
Media information
This site reaches visitors in the men's health category with strong purchase intent. The slots are prepared and ready for your ad code - every advertising block is marked in the source.
Environment
Professional, fact-based content with no explicit material. A brand-safe environment for pharmacy, urology, sports and lifestyle brands.
Performance
A fast static site with no third-party scripts - the advertisement gets all the resources. Full-value display on mobile too.
Slots
Available advertising positions
| Position | Size | Placement | Category |
|---|---|---|---|
| Header leaderboard | 728 x 90 · 320 x 100 on mobile | Top of every page, above the fold | Premium |
| Content rectangle | 300 x 250 | Two slots, between content blocks on the home page and subpages | Standard |
| Sidebar half-page | 300 x 600 | Exercise library and FAQ pages, sticky position | Premium |
| In-feed advertisement | 970 x 120 | After the 6th and 12th item of the exercise list | Standard |
| Sponsored block | custom | Native, labelled content box on the plan page | Custom |
Technical specification
Accepted formats: JPG, PNG, WebP, SVG or HTML5 (max. 150 KB); third-party ad server code (e.g. Google Ad Manager, AdSense) can also be inserted. Auto-playing audio and full-screen overlays are not permitted.
What we do not advertise
Unlicensed or unauthorised medicinal products, prescription medicines sold without a prescription, evidence-free “miracle cures”, misleading health claims and adult content. Advertising of health products is subject to the applicable advertising regulations in each market.
Interested in a slot?
Write to info@hardperform.com and we will send current traffic figures and the rate card.